Gift Voucher Marketing

When a venue signs up to Gift Voucher Manager they are automatically opted into the Voucher Marketing Programme. The services provided under this programme have been designed to help venues promote gift vouchers to their own customer base as well as promoting them to a wider audience. Brookfield SDM, the digital agency behind the marketing programme, provide digital marketing to brands that include; Hilton, IHG and Caesars Entertainment.

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Once signed the venue will automatically have a dedicated microsite for their vouchers. The venue microsites are continuously optimised for relevant keyphrases and targeted toward searchers looking for vouchers and gift ideas. The microsites also offer a clearer user journey for consumers wishing to purchase gift vouchers.
During peak voucher purchase periods such as; Christmas and Mother’s day Brookfield will run specific Paid Search Campaigns across a variety of platforms that include Google, Facebook, Bing and other relevant media platforms.
The Brookfield dedicated email marketing team can advise on campaign structure, offer types, and delivery of eMail campaigns. In addition we will provide support on how build and maintain strong customer databases. Brookfield will also regularly broadcast to their own internal databases with regular voucher offers
The Voucher Marketing Programme also takes advantage of the various social media platforms such as; Twitter and Facebook. The Brookfield social media team will broadcast all voucher offers across the various social media platforms
Brookfield will distribute vouchers on well-known voucher listing websites, such as; myvouchercodes, hotukdeals etc. and any relevant third party websites that consumers use to look for special offers.
£0 value vouchers can be processed through the system, bypassing the payment stage. Any campaign that requires a voucher for tracking (i.e. a January Bounce Backs, % Off Promotions) can use the system for tracking and redemption, providing accurate uptake figures on marketing campaigns.
VoucherMine is a venue opt-in Voucher listing and promotion website. It utilises the GVM platform for purchasing and redeeming vouchers and the money is taken centrally through a merchant account and distributed back to the participating venues. Vouchermine is a standalone website that consumers ‘opt-in’ to receive regular voucher offers and promotions. VoucherMine has a dedicated expert digital marketing team that focus on promoting vouchers to a brand agnostic audience. The team utilises all digital marketing channels with the single aim of developing the site to compete with Groupon, Living Social etc. but at a much lower venue commission cost. There is a separate transaction commission charge for venues that opt-in to this website.

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